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Loyal customers spend more when engaged on multiple platforms

“If we can get her to engage across all the different platforms such as TV, desktop, tablet and the handheld we actually see her revenue per year, per shopper go up. So it is a key part of our mobile strategy to engage her across all platforms and also enabling customer convenience and mobile can do that in a very effective way.”

Click on the image for the full story.

#savings #personalfinances

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